When it comes to food stores, Chicago has always been dominated by Jewel. As a kid, I had the honor of cracking my head open in one of their stores, trailing blood up and down the aisles. Good times!

With the recent closure of Dominick's, it seems that Jewel-Osco has been repositioning themselves with an ad campaign that emphasizes they are "Here to Stay."

Logo change for Jewel-Osco

Logo change for Jewel-Osco

Additionally, they've been remodeling many of their stores, including some they purchased from Safeway/Dominick's. Many of these new look locations have been showcasing a more circular logo that is a departure from what we've seen on stores over the past few decades.

Vintage "Jewel Food Stores" logo

Vintage "Jewel Food Stores" logo

Curiously, the new oval shape harkens back to the early "Jewel Food Stores" logo used when the company was first founded.